About MICA
Established in 1991, MICA (formerly known as Mudra Institute of Communications, Ahmedabad), is the only residential institute in the country, and perhaps in the Asia-Pacific region, dedicated to creating leadership in Strategic Marketing and Communication.
Courses Offered
- POST GRADUATE DIPLOMA IN MANAGEMENT - COMMUNICATIONS (PGDM-C)
- FELLOW PROGRAMME IN MANAGEMENT (FPM)
- POST GRADUATE CERTIFICATE PROGRAMME IN CRAFTING CREATIVE COMMUNICATION (CCC)
- POST GRADUATE CERTIFICATE PROGRAMME IN DIGITAL MARKETING & COMMUNICATION WITH SPECIALISATIONS (PGCPDM)
- POST GRADUATE CERTIFICATE PROGRAMME IN MARKETING AND BRAND MANAGEMENT (PGCPMBM)
Exams
Required Exams: CAT, GMAT, MICAT
Admission Process and eligibility
The admission process consists of the nationally administered Common Admission Test (CAT), and subsequent rounds of personal interviews. The students are selected on the basis of their CAT scores, past academic performance and performance in the interviews. Selected students have scholastic achievements in disciplines such as arts, commerce, science and professional streams such as engineering, technology and medicine. The PGP classes have had a mix of fresh graduates and persons with work experience.
Notable Alumni
- Sushant Dash,Regional President – India,Tata Global Beverages, Bangalore, India
- Manmeet Vohra,Marketing Head,VISA
- Arti Buxi,Global Commercial Manager: CONNECTED Solutions,Nestlé
Events
Micanvas is an annual marketing festival of MICA. The fest provides an opportunity to interact with the brightest minds from the academia and the biggest brands from the industry, allowing to learn from each other.
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Batch Profile
Fresher (%) :- 35 Work Experience>2 Years (%) :- 34 Work Experience<2 Years (%) :- 31
Placements & Fee Structure
Batch Size :- 168 Average Packrage (INR) :- 1160000 Fee (INR) :- 1650000
Top Recruiters
| Accenture Strategy | Consulting |
| BCG | Consulting |
| EXL | Consulting |
| HSBC | Finance |
| JP Morgan | Finance |
| American Express | Finance |
| YES bank | Finance |
| Amazon | FMCG |
| HUL | FMCG |
| Airtel | FMCG |
| Microsoft | Others |
| TAS | Others |
| McKinsey | Consulting |
| CRISIL | Finance |
| ICICI bank | Finance |
| ITC | FMCG |
| P&G | FMCG |
| Dabur | FMCG |
| L'Oreal | FMCG |
| FinIQ | Others |
